Position your organization high in the minds of qualified buyers by capitalizing on the value-added marketing strategies offered at IBIE. Exhibitors have the opportunity to increase visibility, build brand and elevate their position with a variety of Sponsorship and Advertising options. To customize a package that fits your objectives and budget, contact Kerwin Brown at 913.338.1300.
EXCLUSIVE PROMOTIONAL OPPORTUNITIES
SOLD! International Lounge — AB Mauri
If reaching an international audience is one of your company's goals, then this exclusive opportunity is for you. Promote your company among the thousands of international attendees who network, conduct business and relax in the International Lounge. A banner with your advertisement will be prominently featured, along with signage at the entrance and at the computer stations with your company name and logo. Exhibitor to provide banner artwork.
SOLD! Bakers' Lounge — AB Mauri Fleischmann's
Put your company in front of thousands of bakers in the Bakers' Lounge. As the exclusive sponsor, your company's name and logo will be prominently featured on signage at the entrance and at the computer stations. Plus, a large banner with your advertisement will be displayed for maximum visibility. Exhibitor to provide banner artwork.
Press Room
As the exclusive sponsor of the Press Room, you'll showcase your company's product and/or service to all onsite members of the press for maximum media traction. Have your company name and logo on signage at the entrance and at each computer station. A banner will be hung in the room with your advertisement on it. Exhibitor to provide banner artwork.
SOLD! Attendee Name Badge Ad — Caravan Ingredients
Used each time exhibitor information is requested and at seminars, the Attendee Name Badge-imprinted with your company name, logo and booth number on the back-generates optimal exposure throughout the show. Mailed in advance to pre-registered buyers and distributed onsite at registration. Exhibitor to provide artwork.
Segway Chariots
Segway chariots are a unique way to catch the attention of attendees. Fitted with promotional signage and driven by a professional staff, the segways can maneuver through crowded areas to gain maximum exposure throughout the show floor. You will have the ability to demo your products and hand out samples, flyers or other incentives to drive traffic to your booth. Sponsorship includes the use of three segways. Exhibitor to provide artwork and any promotional collateral.
Onsite Twitter Feeds
Join the social media phenomena by sponsoring onsite social media twitter feeds. Five feeds will display a constant stream of 'tweets' (short messages relating to the show) in high traffic areas on the show floor. Sponsorship includes company information on signage, three official IBIE tweets per show day recognizing your company as the sponsor and mentions in any pre-show onsite social media promotions.
SHARED PROMOTIONAL OPPORTUNITIES
IBIE Show Bag/Reusable "Green" Bag (only one left!)
Receive long-lasting exposure and reach thousands of prospects with these convenient bags that serve as premiere "walking billboards." Bags displaying your logo and message will be made available at prominent locations throughout the show. Buyers use them during the show and take them home. Exhibitor to provide banner artwork.
IBIE Show Bag Insert (only five available)
Capture your target audience by inserting a product sample or literature (flyer or brochure) into the official IBIE Show Bags. Bags will be distributed to thousands of baking professionals at registration who will carry them throughout the show. Limited to two inserts per exhibitor. Exhibitor to provide materials.
SOLD! Badge Lanyards — The Henry Group
Hang out where you'll really be noticed—around the necks of your buyers. Imprint your company name and logo on lanyards, and you'll have nonstop exposure throughout the show. Each attendee will receive a lanyard with his or her badge holder when they check in at the show.
Power Stations (only 3 available)
Get the buyer's attention while they charge their laptops and mobile phones by featuring your company logo on the panels atop the IBIE power stations.
Buyers take advantage of these servicesyou should too!
Wall-to-Wall Wifi (only 2 left!)
Can't live without your email? Neither can your buyers. Promote your company and provide attendees with free WiFi Internet usage. Sponsor logos will be featured on Internet signage onsite, banners will be visible on Internet login screen and mentions will be included in any preshow Internet promotions, including the IBIE Web site.
Product Locator Kiosks (only 5 available)
Get in front of buyers as they plan their show strategy by sponsoring the product locator kiosks. As a sponsor, your company logo, graphics and homepage are visible where attendees search for specific products and exhibitors. Links to IBIE social media sites will also be available from the kiosks. Five kiosks will be located around the exhibit hall.
ONSITE SIGNAGE OPPORTUNITIES
"You Are Here" Signage
Buyers look here for directions, and your company logo, name and booth number will be clearly visible on the floor plan to let them know right where you are. Located in the highest-traffic areas of the show.
Location Kiosk
Attract attendees to your booth by advertising on these strategically placed kiosks. Your company logo, name and booth will be on the kiosk, visible to attendees as they walk the show floor.
Entrance Decals (only nine left!)
Secure one of these strategically placed door decals at the main entrance of the Las Vegas Convention Center. Your brand will be visible at eye-level on the Central Concourse front doors 153-162 as attendees enter the convention center. Ten, full color, 18 square door signs are available, complete with production and installation (installed one day prior to show start). Exhibitor to provide artwork.
Floor Decals
A cost-effective way to keep your company's name top-of-mind with buyers through the show. The 4 x 4 floor decal, featuring your logo and booth number, will conveniently guide attendees to your booth.
Banners
Dominate the landscape in the show's main traffic areas and brand your company in a big way. Buyers see your message as they enter and exit the convention center, and as they make their way to seminars, restaurants, cabs and shuttle buses.
Shuttle Bus Headrest Covers
A cost-effective way for keeping your name top-of-mind with buyers, your company name will be displayed on the back of each seat, providing lasting impressions throughout the entire show.
Shuttle Bus Banner
This high-visibility sponsorship gives you a 4-color banner on the shuttle buses that transport thousands of IBIE attendees throughout the show.
Exhibit Hall Double-sided Signage (only 5 available)
You'll benefit from great exposure with eye-level advertising on double-sided billboards, strategically placed in high-traffic areas of the show. Make your message colorful and concise for a strong impact with buyers.
Target Retail Bakers with RBA Sponsorships at IBIE 2010
RBA Creative Decorating Competition (CDC)
Give your company great exposure at the coveted Creative Decorating Competition. Your logo will be front and center as contestants compete for the grand champion trophy in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, session area signage, as well as in all mentions in IBIE marketing material (Web site, e-marketing, print material). Five(5) categories available: Flowers and Sprays, Wedding Cake, Rolled Fondant, Custom Design Cakes, Sculpted Cakes, and Creative Decorating Free Style
RBA Demonstrations
Sponsor renowned baking professionals as they demonstrate the latest trends, share techniques and test new products in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, demonstration area signage, at the introduction of the demonstration, as well as in all mentions in IBIE marketing material (Web site, e-marketing, print material). Twelve (12) sponsorships are available.
RBA Awards Reception
This is a great opportunity to increase your exposure, meet face-to-face with attendees and take center stage as the industry comes together to celebrate the winners of the Creative Decorating Competition and this year's RBA Emeritus members. Recognition will be given in the Official Directory, conference signage, banquet room signage, when welcoming attendees at the entrance, on the podium in the general session, in promotional materials distributed to guests (provided by sponsor), as well as in all mentions in IBIE marketing material (Web site, e-marketing, print material). The sponsoring company will also be given the opportunity to give a brief presentation at the start of the reception.
Baker-to-Baker Dinner
RBA's Baker-to-Baker e-group comes to life in face-to-face interaction during our moderated round table discussions! This special event provides the opportunity to meet peers and discuss issues of utmost importance to the baking community. Sponsor will receive signage at tables as well as an opportunity to discuss their service at the start of the event.
RBA Educational Track
Educated buyers mean serious buyers. Choose from twelve targeted educational sessions. Recognition will be given in the Official Directory, conference signage, session area signage, at the introduction of the speaker, as well as in all mentions in IBIE marketing material (Web site, e-marketing, print material).
For more information or to customize a package that fits your objectives and budget, contact Lynn Schurman, at 320.492.1330 or Aleksandra Syska, at 703.610.0241.
ADVERTISING OPPORTUNITIES
IBIE Website
As the official web site of IBIE, www.IBIE2010.com, offers attendees an interactive tool where they can register online, research the event and plan their participation in the show. Web advertising is an effective tool for pre-show promotion. Limited web advertising opportunities are available and run through December 2010.
Show Directory
The official IBIE Show Directory will include everything that an attendee needs to navigate the exposition. Included will be the times and places for all events, a complete exhibitor list and fold out floor map. The directories will be provided to all attendees at registration and will be available from bins throughout the exhibition hall.
Show Dailies
As the show opens Sunday, Monday and Tuesday attendees will be personally handed a copy of the tabloid sized official IBIE Today show daily. The dailies offer attendees a quick snapshot of events from the previous day with a preview of what is critical to see and do in the day ahead. As an advertiser in the dailies, your products and booth can be top-of-mind as attendees flood into the hall each day.
Official IBIE media are produced exclusively in cooperation with Sosland Publishing. Advertisements can be purchased individually or as part of a customized package. For more information or to discuss options contact Paul Lattan, at 816.756.1000 or plattan@sosland.com.
